Diagnostic Product · 5 Days

You know something
is broken.
You don't know what.

Interest turns into stalled deals. Buyers engage but don't commit. The motion works sometimes, but not reliably. Every month you spend fixing the wrong thing is a month of runway you don't get back.

Book a Call →

What You Leave With

The Bottleneck

The root cause, not just the symptom, identified precisely.

The Trigger

The moment in your buyer's world where urgency becomes real.

The Decision

A concrete next move you can commit to.

Buyer Patterns

The signals and statements that tell you a deal is real.

How It Works

Four sessions. Five days.
One clear constraint.

Before we speak, you send two call recordings, your sales materials, and your investor deck. Everything gets reviewed before the first session — so we start at depth, not orientation. No ramp time. No small talk about what you do. We go straight to what's actually happening.

Session 1

Speed

Most founders arrive thinking they have a pipeline problem. By the end of Session 1, most realize that's not it. We go through your calls together and map where buyers are engaging, where they're going quiet, and where the motion is breaking. The shift that usually happens: you stop thinking about getting more meetings and start thinking about what needs to change in the ones you already have.

Session 2

Problem + Niche

The session most founders find most uncomfortable — and most useful. We pressure test whether your problem framing is creating urgency or just interest. There's a difference between a buyer who says "that's really interesting" and one who says "that's exactly what we're dealing with." Most founders are getting the first reaction and calling it a good call. Niche gets pressure tested here too — problem and niche break for the same reason.

Session 3

Results + Implementation

Can your buyer describe the outcome you deliver in their own words without you in the room? That's the Results test. Implementation is about the fears nobody names out loud — the personal risk calculation every buyer is running. What breaks if this goes wrong? Who manages it? What do I tell leadership? Founders who address these before they surface close faster. This session usually surfaces the single most fixable late-stage break in your motion.

Session 4

Trust + Decision

If deals only close when you're personally in the room, you don't have a motion — you have a dependency. Session 4 looks at whether the process is transferable and what breaks the moment someone else runs the call. We close with synthesis: the primary constraint named precisely, and one concrete next move you can commit to before the engagement ends.

SSpeedCreates attention

PProblemCreates urgency

RResultsCreates belief

IImplementationCreates safety

NNicheCreates repeatability

TTrustCreates permission

SPRINT In Action

What it looks like when it works.

Client Result · nexwise

"After working with Dave, I stopped pitching our product as a fix for broken e-commerce shops and started framing it as a removal for strategic constraints that executives can bring to their board. That changes everything about how a conversation goes, how people perceive our solution, and how a cycle unfolds."

Mathis Stolz

Co-Founder & CCO, nexwise

Mathis came to the SPRINT selling nexwise as a fix for broken e-commerce shops. After five days, he reframed the core problem as a strategic constraint: scarce product expertise causing companies to quietly walk away from revenue.

He identified that his two closed deals succeeded largely on the strength of his champions — not a repeatable motion. He left with a sharper ICP, a clearer problem statement, and a framework for qualifying which pipeline deals were real.

He is now building the motion before making his first sales hire — and working closely with Dave to build the foundation of nexwise's revenue engine.

Common Questions

Frequently asked questions

How is this different from hiring a consultant?

Most consultants share perspective based on what they saw two years ago at their last company. Dave is talking to founders every day. The patterns in a SPRINT aren't pulled from memory — they're pulled from conversations that happened this week. That's the difference between advice that fits your moment and advice that fit someone else's.

What if I already know what my problem is?

That's actually the most common thing founders say before a SPRINT. And in about 80% of cases, the thing they were certain about turns out to be a symptom — not the cause. The value isn't confirming what you think. It's finding what you've been building around without realizing it.

What do I need to prepare before we start?

Two recent call recordings, your current sales materials, and your investor deck. That's it. I review everything before our first session so we don't spend time on orientation. We go straight to what's actually happening in your deals.

Is SPRINT worth it at my stage?

The question is what it costs to keep doing the wrong thing. Most founders who come into SPRINT have been stuck for two to four months. At seed or Series A, that's not just runway — it's a quarter of investor patience. Five days to find the real constraint is cheap relative to another quarter of fixing the wrong thing.

What does SPRINT cost?

Five-day engagement. $3,500–$5,000. My time investment is the same regardless. The fee is shaped by your stage — earlier-stage founders pay the lower end, later-stage founders the higher end. Final number confirmed on the intake call.

What stage are you typically working with?

Seed and Series A B2B SaaS founders, typically $500K–$10M+ ARR. You have a product, you have some customers, and the motion works sometimes — but not reliably. That's the sweet spot. If you're pre-revenue or pre-product, the timing probably isn't right yet.

What happens after the five days?

You leave with a named constraint, a concrete next move, and a clear picture of what to focus on first. Some founders go on to work with me on Founding AE hiring once the motion is cleaner. Others take the diagnosis and execute on their own. Either is fine — the goal is that you know what to do next, not that you need me to do it.

Who should not buy SPRINT?

SPRINT is not a fit for founders who are pre-revenue or pre-product. There needs to be a motion in place to analyze. It is also not a fit for founders who only want validation of what they already believe is broken. Most SPRINTs surface a different constraint than the founder walked in with.

If you leave without booking

Here is what the next 90 days look like.

You keep working on what feels most urgent — more outreach, a new hire, a messaging refresh. The thing that is actually limiting growth stays unnamed and untouched.

Deals keep stalling in the same place. Pipeline keeps growing. Revenue stays inconsistent. You get better at explaining it but not at fixing it.

You hire someone to take over sales. They inherit the same unclear motion. Six months later you are back where you started — with a higher burn rate and a rep who cannot close without you.

The board meeting comes. You explain the pipeline. Revenue is still inconsistent. The window for fixing this before your next raise is narrower than it was 90 days ago.

Five days to find the real constraint is not expensive relative to another quarter of fixing the wrong thing.

You know somethingis broken.You don't know what.

Four sessions. Five days.One clear constraint.

What it looks like when it works.

Frequently asked questions

Here is what the next 90 days look like.

Every month without a clear constraint is a month of runway you don't get back.

You know something
is broken.
You don't know what.

Four sessions. Five days.
One clear constraint.