Diagnostic Product · 5 Days · 4 Dedicated Hours

You know something
is broken.
You don't know what.

Interest turns into stalled deals. Buyers engage but don't commit. The motion works sometimes, but not reliably. Every month you spend fixing the wrong thing is a month of runway you don't get back.

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Not ready to book? Take the 2-minute diagnostic for a starting hypothesis — the SPRINT pressure-tests it against your actual calls and deals.

The Pattern
23
demos
2
closed

One founder's last quarter — twenty-one conversations that went nowhere, and no idea which were ever real.

You can feel it happening. You can't see why.

What is the SPRINT GTM Reset?

The SPRINT GTM Reset is a five-day diagnostic for B2B SaaS founders at roughly $500K–$10M ARR. Five days is the calendar, not the workload: it takes four dedicated hours of your time — four one-hour working sessions scheduled around you. Those sessions isolate the single constraint actually stalling growth — drawn from patterns across 300+ founder conversations — and end in one clear decision about what to fix first, before you spend six months of runway fixing the wrong thing.

What's Preventing Sales

Four sessions. Five days.
One clear constraint.

Session 1

Where the motion is breaking

Session 2

Urgency versus interest

Session 3

The late-stage break

Session 4

Is the motion transferable

You already know something's off. Five days to name exactly what — before you burn another quarter guessing on calls and getting ghosted.

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SSpeedCreates attention
PProblemCreates urgency
RResultsCreates belief
IImplementationCreates safety
NNicheCreates repeatability
TTrustCreates permission
The Actual Deliverable

This is what one looks like, filled in.

One founder's real motion — the bottleneck, the trigger, the decision, the buyer patterns, the call flow — built out on a single page and anonymized. The structure is yours to see. The specifics get built on your deals.

SPRINT Deliverable · Anonymized Example

Twenty-three demos last quarter. Two closed.

01

The Bottleneck

The root cause, not just the symptom

She runs capability demos, not sales calls. The last one ran 68 minutes with the founder talking roughly 79% of it — 95% during the pitch, 74% in the walkthrough. Every valuable moment came where her share dropped below 45%. Twenty-three demos, two next steps. She shows the product working and the buyer never gets to say "that's exactly our month-end." Interest gets generated; urgency does not. The fix is structural: lead with the mirror, not the demo.

02

The Trigger

The moment urgency becomes real

A capacity mandate with a name and a number on it. The managing partner committed to 40% growth in client load with zero new headcount — named on the call, mid-engagement, and that deal converted. The qualifier: wanting more efficiency is always a priority, so it is not a trigger. The dig: what changed, who owns it, when it's due by. No trigger means curiosity, not intent.

03

The Decision

A concrete next move you can commit to

Managing Partner — firm-level, top-down. Committed in Session 3 without hesitation; the last five wins all came through partner or COO, none through a controller. Why top-down wins: the partner says yes, hands you two senior accountants, done. Bottom-up means convincing nine staff accountants per deal that the agent isn't coming for their job. Watch for "I'd want my controller to vet the workflow" — not the wrong buyer, just one who doesn't yet know this is a capacity conversation.

04

Buyer Patterns

The signals that tell you a deal is real

Intent signals: a number attached to a person, a deadline they can name, "how long does onboarding take?", the buyer driving the back half of the call, pushing back on the stat. Curiosity signals: "is it really a third?" then calculating their own hours, praise with no next step, "send me a deck," a referral offered instead of a decision. Diagnostic: can they answer what's changed, who owns it, and when it's due?

05

The 6-Step Call Flow

The structure that turns a call into a conversation
Step 01 · Opening Mirror. "Roughly a third of a mid-market firm's staff hours go to reconciliation and coding. Every partner knows it. Almost none own it as a number." Then pause. Silence is power.
Step 02 · Get the Reaction. Nods: "does that track with your month-end?" Disagrees: "sounds like your close is tight, then?" They correct you, and now they're talking.
Step 03 · Dig for the Trigger. "Has anything changed recently?" · "Is that all on you?" · "How fast are they expecting this?" Never mention the product yet.
Step 04 · Problem, Product, Result. Name the problem in their words, connect the product in one line, land the result as a number. "That's the third."
Step 05 · Pre-empt the Objection. Say the quiet objection out loud before they do — whose signature is on the work. If it lands, move on. If not, dig.
Step 06 · Lock the Next Step. "Calendars fill up fast — let's pull ours up now. Tuesday or Thursday?" Never end on "let's follow up."
This is the skeleton. The version we build is filled in with your deals, your buyer, and your words.
Run it on my motion →
SPRINT In Action

What it looks like when it works.

Client Result · nexwise

"After working with Dave, I stopped pitching our product as a fix for broken e-commerce shops and started framing it as a removal for strategic constraints that executives can bring to their board. That changes everything about how a conversation goes, how people perceive our solution, and how a cycle unfolds."

Mathis Stolz
Mathis Stolz
Co-Founder & CCO, nexwise

Mathis came to the SPRINT selling nexwise as a fix for broken e-commerce shops. After five days, he reframed the core problem as a strategic constraint: scarce product expertise causing companies to quietly walk away from revenue.

He identified that his two closed deals succeeded largely on the strength of his champions — not a repeatable motion. He left with a sharper ICP, a clearer problem statement, and a framework for qualifying which pipeline deals were real.

He is now building the motion before making his first sales hire — and working closely with Dave to build the foundation of nexwise's revenue engine.

This is the sequence that makes a first sales hire work: the motion gets built and documented first, so the person you hire inherits a structure to run instead of a blank page. If a Founding AE search is next for you, the SPRINT is where that hire is set up to succeed — the 6-Step Call Flow it produces is the exact asset the new rep runs from day one.

Common Questions

Frequently asked questions

How is this different from hiring a consultant?

Most consultants share perspective based on what they saw two years ago at their last company. Dave is talking to founders every day. The patterns in a SPRINT aren't pulled from memory — they're pulled from conversations that happened this week. That's the difference between advice that fits your moment and advice that fit someone else's.

What if I already know what my problem is?

That's actually the most common thing founders say before a SPRINT. And in about 80% of cases, the thing they were certain about turns out to be a symptom — not the cause. The value isn't confirming what you think. It's finding what you've been building around without realizing it.

How much of my time does the SPRINT actually take?

Four dedicated hours across five days — four one-hour working sessions, scheduled around you. The five days are the calendar, not the workload. I review your call recordings, sales materials, and deck before we start, so no session is spent on ramp-up. There is occasionally homework between sessions, never more than 30 minutes, and it is optional — some founders do it, some do not. Either way you leave with the constraint named and a concrete next move.

What do I need to prepare before we start?

Two recent call recordings, your current sales materials, and your investor deck. That's it. I review everything before our first session so we don't spend time on orientation. We go straight to what's actually happening in your deals.

Is SPRINT worth it at my stage?

The question is what it costs to keep doing the wrong thing. Most founders who come into SPRINT have been stuck for two to four months. At seed or Series A, that's not just runway — it's a quarter of investor patience. Five days to find the real constraint is cheap relative to another quarter of fixing the wrong thing.

What does SPRINT cost?

Five-day engagement. $3,500–$5,000. My time investment is the same regardless. The fee is shaped by your stage — earlier-stage founders pay the lower end, later-stage founders the higher end. Final number confirmed on the intake call.

What stage are you typically working with?

Seed and Series A B2B SaaS founders, typically $500K–$10M+ ARR. You have a product, you have some customers, and the motion works sometimes — but not reliably. That's the sweet spot. If you're pre-revenue or pre-product, the timing probably isn't right yet.

What happens after the five days?

You leave with a named constraint, a concrete next move, and a clear picture of what to focus on first. Some founders go on to work with me on Founding AE hiring once the motion is cleaner. Others take the diagnosis and execute on their own. Either is fine — the goal is that you know what to do next, not that you need me to do it.

Who should not buy SPRINT?

SPRINT is not a fit for founders who are pre-revenue or pre-product. There needs to be a motion in place to analyze. It is also not a fit for founders who only want validation of what they already believe is broken. Most SPRINTs surface a different constraint than the founder walked in with.

If you leave without booking

Here is what the next 90 days look like.

01

You keep working on what feels most urgent — more outreach, a new hire, a messaging refresh. The thing that is actually limiting growth stays unnamed and untouched.

02

Deals keep stalling in the same place. Pipeline keeps growing. Revenue stays inconsistent. You get better at explaining it but not at fixing it.

03

You hire someone to take over sales. They inherit the same unclear motion. Six months later you are back where you started — with a higher burn rate and a rep who cannot close without you.

04

The board meeting comes. You explain the pipeline. Revenue is still inconsistent. The window for fixing this before your next raise is narrower than it was 90 days ago.

Every month without a clear constraint is a month of runway you don't get back.

Five days to find the one thing that is actually limiting your growth. Book a call to start.

5-day engagement · 4 dedicated hours of your time · Constraint diagnosis + execution plan

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Not sure yet? Take the free 2-minute diagnostic first.