For venture-backed founders · $500K–$10M+ ARR

Founder-led sales worked.
Until it didn’t.

Now you’re trying to figure out what to fix and who to hire.

I help B2B SaaS founders at $500K to $10M+ ARR with two distinct engagements. SPRINT is a five-day diagnostic that finds the one thing actually slowing revenue. The Founding AE search is a relationship-driven hire of the right operator for your stage and motion.

250+ founder conversations since May 2025
Founding AE: $0 to $10M ARR at gen.video (formerly ExpoTV)
6 years in sales leadership at Salesforce
$1M to $25M territory growth at Outreach
Work with me

Three ways to work together.

5-Day Engagement
SPRINT GTM Reset

Five days to name the real constraint holding back your revenue motion — before you hire, before you scale, before the wrong fix costs you a quarter.

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Founding AE Installation
Hire a Founding AE

The hire that makes or breaks the motion deserves more than a search. A vetted network, a structured process, and onboarding built from your specific deals.

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New · Charter cohort pricing
The Founding AE Stack

For B2B GTM tool founders. Get your product in the hands of tip-of-spear Founding AEs at seed and Series A B2B SaaS companies. Real trials, real feedback, real referrals.

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"

After five days with Dave, nexwise reframed the problem, sharpened the ICP, and left with a clearer way to tell which deals were real. From "fix for broken shops" to a board-level constraint.

Mathis Stolz, Founder of nexwise
Mathis Stolz
Founder, nexwise
"

Dave delivered strong candidates quickly — and the quality was there. He maintains a real community of founding AEs so he's not starting from scratch on every search. As a European company hiring in the US, that kind of operator relationship is hard to find.

Philipp Wolf, VP Global Sales, Voize
Philipp Wolf
VP Global Sales, Voize · $50M Series A
Dave Rubinstein — GTM Advisor and Founding AE Recruiter
Salesforce Outreach
About

Why founders work with me

I've had 250+ conversations with founders across 40+ countries. Before this, I was a founding AE at gen.video (formerly ExpoTV, zero to $10M ARR), spent six years in sales leadership at Salesforce, and grew my territory from $1M to $25M at Outreach. I work from current market patterns, not old playbooks.

250+
founder conversations since May 2025
$10M
ARR built as a founding AE at gen.video (formerly ExpoTV)
6 yrs
in sales leadership at Salesforce
25×
territory growth at Outreach. $1M to $25M
More about Dave →

Every month without clarity is a month of runway, momentum, and market window that doesn't come back.

30 minutes to talk through what's actually happening. No pitch. No framework walkthrough. Just a real conversation about your business — and whether there's a fit worth exploring.