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For B2B founders · $500K–$10M ARR

Founder-led sales worked.
Until it didn't.

If your pipeline looks active but revenue is unpredictable, you probably don't have a volume problem. You have a GTM constraint hiding inside your motion.

Why are my deals stalling? → Hire a Founding AE →
250+ founder conversations since May 2025
Founding AE: $0 to $10M ARR at ExpoTV
6 years in sales leadership at Salesforce
$1M to $25M territory growth at Outreach
Fix the motion

When founder-led sales stops working

Scale the motion

When the hire is the next move

Deals are stalling and I don't know why

I've made this hire before. It didn't work.

We look the same as every other vendor

I know exactly who I need. I can't find them.

I hired a seller. I'm still closing everything.

I found someone great. I don't know how to set them up to win.
Learn about the SPRINT GTM Reset → Learn about Founding AE hiring →
The real enemy

You are not losing to competitors.

You are losing to noise.

Your buyer has already seen ten vendors this quarter. They all have AI. They all have proof. They all sound credible.

When everything looks the same, the safest decision is delay. That delay is not a pipeline problem. It is not an awareness problem. It is not an effort problem.

The real constraint

It is a clarity problem.

→ Your buyers cannot see why to act now
→ They cannot see how you are different
→ They cannot explain your value internally

So they keep moving without deciding.

100Founders Newsletter

One pattern from 250+ founder conversations. Every week.

What's breaking in GTM right now and why. No theory. No frameworks for the sake of frameworks. Just what founders at $500K to $10M ARR are running into and what's actually working.

Track record
250+
founder conversations since May 2025
$10M
ARR built as a founding AE at ExpoTV
6 yrs
in sales leadership at Salesforce
25×
territory growth at Outreach. $1M to $25M
"

Based on his grasp of founder-led sales, Dave was able to understand my business quickly and add immediate value. Any founder selling for the first time would be lucky to have him in their corner.

Luke Aschenbrand, Founder and CEO of Emblem
Luke Aschenbrand
Founder & CEO, Emblem
Work with me

Two ways to work together.

5-Day Engagement
SPRINT GTM Reset

Five days to name the real constraint holding back your revenue motion — before you hire, before you scale, before the wrong fix costs you a quarter.

Learn more →
Founding AE Installation
Hire a Founding AE

The hire that makes or breaks the motion deserves more than a search. A vetted network, a structured process, and onboarding built from your specific deals.

Learn more →
"

After five days with Dave, nexwise reframed the problem, sharpened the ICP, and left with a clearer way to tell which deals were real. From "fix for broken shops" to a board-level constraint.

Mathis Stolz, Founder of nexwise
Mathis Stolz
Founder, nexwise
"

Dave delivered strong candidates quickly — and the quality was there. He maintains a real community of founding AEs so he's not starting from scratch on every search. As a European company hiring in the US, that kind of operator relationship is hard to find.

Philipp Wolf, VP Global Sales, Voize
Philipp Wolf
VP Global Sales, Voize · $50M Series A
Dave Rubinstein — GTM Advisor and Founding AE Recruiter
Salesforce Outreach
About

Why founders work with me

I've had 250+ conversations with founders across 40+ countries. Before this, I was a founding AE at ExpoTV (zero to $10M ARR), spent six years in sales leadership at Salesforce, and grew my territory from $1M to $25M at Outreach. I work from current market patterns, not old playbooks.

More about Dave → Subscribe to 100Founders →

Every GTM advisor sounds the same. Here's why that's the problem.

Generic frameworks don't fail because founders apply them wrong. They fail because they weren't built from what's happening in the market right now. Dave's 250+ founder conversations are. The difference shows up in the first 30 minutes.

Book a 30-Min GTM Conversation →