GTM Advisor. Founding AE Recruiter. 250+ founder conversations.
Dave Rubinstein is a B2B GTM advisor and Founding AE recruiter, and co-author of the SPRINT framework introduced in Harvard Business Review (June 2026) with Prof. Vincent Onyemah of Babson College. He was a Founding AE at ExpoTV, taking the company from zero to $10M ARR, spent six years in sales leadership at Salesforce, and grew a territory from $1M to $25M at Outreach. Today he works with B2B SaaS founders at $500K–$10M+ ARR, drawing on 250+ founder conversations across 40+ countries.
I built this practice by talking to founders constantly. What began as 30 founders in 30 days became 250+ conversations across 40+ countries — a pattern library for what actually stalls early-stage B2B revenue, and what fixes it.
Before this, I was a Founding AE at ExpoTV, taking the company from zero to $10M ARR. I spent six years in sales leadership at Salesforce and grew my territory from $1M to $25M at Outreach. I've been on every side of the table — founder, operator, first hire, and leader — which is why I can tell the difference between a motion problem, a message problem, and a market problem.
I work from current market patterns, not old playbooks. The 250+ conversations aren't background. They're the product. Every week I publish one pattern from those conversations — what's showing up in deals right now, not what worked in 2022.
In June 2026, I co-authored “Startup Founders Need a New Sales Playbook” in Harvard Business Review with Prof. Vincent Onyemah of Babson College, introducing the SPRINT framework — drawn from interviews with more than 250 founders worldwide.
I work with B2B SaaS founders at $500K–$10M+ ARR who are either trying to fix a stalled revenue motion or make their first sales hire without breaking what's working.