For B2B founders · $500K–$10M ARR

Start here.

Find the situation that sounds like you. Each one has a clear diagnosis and a specific path forward.

The revenue motion is breaking

When founder-led sales stops working

Deals are stalling and I don't know why

Pipeline looks real. Calls go well. Then nothing moves. The problem started earlier than you think.

We look the same as every other vendor

Your buyer met ten vendors this month. They all look credible. When everything looks the same, the safest decision is no decision.

I hired a seller. I'm still closing everything.

The AE is doing the activity. You are closing the deals. This is not a hiring mistake. It is a transfer problem.

Learn about the SPRINT GTM Reset →

The hire is the next move

When you are ready to scale the motion

I've made this hire before. It didn't work.

The profile looked right. The experience was there. Something broke anyway. The pattern is almost always the same — and fixable.

I know exactly who I need. I can't find them.

The search has been running for months. Good candidates aren't converting. The requirements list may be the problem, not the market.

I found someone great. I don't know how to set them up to win.

The hire is made. Now the work starts. Most first sellers fail not because they were wrong for the role but because the ramp was never designed.

Learn about Founding AE hiring →